The year 2020 was an unusual one for everyone, and the MaLisa Foundation was no exception. Shortly after the year began, the Corona pandemic changed how we live and work. We look back on an eventful year. Many plans had to be changed, and the urgency of our core issues became even clearer. With two studies and numerous other activities, we contributed to the advancement of diversity and gender equality in the media industry.
What are the representations offered by streaming series with regard to gender, sexual orientation and ethnic diversity? A study sponsored by the Film- und Medienstiftung NRW, ZDF and the MaLisa Foundation provides the first analysis of streaming and SVOD series in the German market.
The MaLisa Foundation was established in 2016 by Maria and Elisabeth Furtwängler. Its aim is to create a free, equal society. On an international level, it campaigns to end violence against women and girls. In Germany, it also focuses on promoting social diversity and overcoming restrictive role models.
The MaLisa Foundation is the next step in Maria and Elisabeth Furtwängler's mission to empower women and young girls, by overcoming gender-based discrimination in Germany. The first projects undertaken by the MaLisa Foundation focus on the representation of women and men in the media.
"The everyday discrimination and humiliation of women in our society makes me incredibly angry. As a media professional, I am particularly interested in the images which are presented to us on a daily basis. If we want to change something, we need to study and understand the status quo. This is why we take a closer look at the images circulating in the media but also at ourselves."
"The country needs new images! We rarely see role models who motivate us to think, act and live with greater diversity. I know from my friends that sexism also hurts men. They suffer as much as we women do from the stereotypical assignment of roles. I wish that both women and men could have the freedom to tread new paths and I am happy if we can contribute towards this with the foundation."
"Over half the population are women but they rarely enjoy equal rights - whether in politics, business, science or the media. This is not in tune with a modern, democratic society. Restrictive gender roles are a hindrance to progress and form a breeding ground for discrimination. At the MaLisa Foundation, we are an advocate for greater diversity and a more equal society."